This Privacy Policy explains how Trafformax (“we,” “our,” or “us”) collects, uses, discloses, and protects your personal information when you use our website (https://trafformax.com) and our lead generation and media buying services. This policy complies with the EU General Data Protection Regulation (GDPR), the UK GDPR, and the California Consumer Privacy Act (CCPA/CPRA).

1. What Information We Collect

- Contact Information: name, email address, phone number

- Lead Information: information you provide when submitting or managing leads

- Technical Data: IP address, browser type, operating system, referral URLs, device identifiers

- Usage Data: pages viewed, time on page, clickstream, cookies, and other tracking technologies

2. Legal Bases for Processing (GDPR)

We process your personal data under the following legal bases:

- Your consent (Art. 6(1)(a) GDPR)

- Contractual necessity (Art. 6(1)(b))

- Legal obligations (Art. 6(1)(c))

- Legitimate interests (Art. 6(1)(f)), such as fraud prevention and service improvement

3. How We Use Your Data

- To deliver services and fulfill contracts

- To communicate with you about services, updates, or promotions

- To analyze website usage and improve performance

- To comply with legal obligations

4. Data Sharing

We share your data only when necessary with:

- CRM, email, and analytics providers

- Lead buyers (as applicable)

- Regulatory or legal bodies if required by law

All third-party processors are bound by appropriate data protection agreements.

5. International Data Transfers

If you are located in the EU/UK, your data may be transferred to countries outside the EEA. We use standard contractual clauses (SCCs) approved by the European Commission to safeguard such transfers.

6. Data Retention

We retain personal data only as long as necessary to provide services, comply with legal obligations, or resolve disputes.

7. Your Rights (GDPR & CCPA/CPRA)

You may:

- Request access, correction, deletion, or restriction of your data

- Withdraw consent at any time (where applicable)

- Object to processing for marketing

- File a complaint with a supervisory authority (EU: https://edpb.europa.eu)

California residents may also:

- Opt-out of sale/sharing of personal data

- Request information about categories of data collected/disclosed

To exercise your rights, email: admin@trafformax.com

8. Security Measures

We implement industry-standard encryption, access controls, and audit logs to secure your data.

9. Children’s Privacy

Our services are not intended for users under 16. We do not knowingly collect data from children.

10. Changes to This Policy

We may update this Policy. Last modified date will be posted above.

Contact: admin@trafformax.com